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Mistakes cuts right to the chase.  Free of self-serving bombast and long-winded hyperbole, this book is highly relevant and insightful.”

Larry April, April/Vaughn Advertising

 

“After 40 years of running my own business, I have nothing but great things to say about Action Plan. If you have any intention of going into your own business, I would strongly suggest you read this book.”

Nathan T. Edwards, Founder & CEO, Austin Diversified Products, Inc.

 

Mistakes finally and permanently debunks the myth of ‘throw enough against the wall and something will stick!’ but rather outlines a systematic approach to determining marketability.”

Ivy Avila, President, PeopleCom

 

“Wow - - very impressive. I reviewed Action Plan and it did a good job covering a very broad range of topics. I spend months with clients working on areas covered in only a few chapters of your book. It is well written and the content is certainly on target with lots of good tips and thought provokers.”

Terry Elton, Business Coach

 

“Making good decisions is all about asking the right questions. Until we can answer the questions Bill poses, our business or organization will drift. Bill not only asks the right questions. He has very helpful insights into how they are best answered. I highly recommend this book.”

John Wimberly, Pastor/Author, The Business of the Church

 

“A well written, common sense guide for anyone in business. It should be required reading for all college business majors.”

DeeDee Richardson, Communications Director, Action West Video Productions

 

"Action Plan concisely summarizes the key components and conceptual framework in go-to-market pursuits. For business stewards tasked with top and bottom line contribution, the book’s roadmap should readily sharpen mission focus and facilitate greater cost efficiency.”

Robert D. Leahy, Chief Marketing & Corporate Communications Officer

 

“Bill Hughes avoids the bromides and buzzwords that fill so many books on sales and marketing. Instead he focuses on the nitty-gritty issues that make or break a business or organization.”

John Wimberly, Pastor/Author, The Business of the Church

 

“A well written, common sense guide for anyone in business. It should be required reading for all college business majors.”

DeeDee Richardson, Communications Director, Action West Video Productions

 

A wonderful read. Concise information in an easy to understand format.  Action Plan entices you to be interactive, with little assignment to write down your thoughts and opinions to help better understand your views. I highly recommend this and Bill’s Mistakes book to anyone in the marketing and 
sales business.”

Geff Bourke, Art Director, Group Marketing Associates

 

“The saying ‘knowledge is king’ clearly come to play in Avoiding Critical Sales & Marketing Mistakes. This ‘think before you act’ guide offers a valuable compendium of remainders and lessons to be learned for today’s ever volatile and fiercely competitive marketplace.”

Robert D. Leahy, Chief Marketing and Corporate Communications Officer

"As a career counselor who works with the 55+ job seeker, I am delighted to see this kind of advice.   Many mature job seekers will need to become entrepreneurial if they wish to keep working.   Finding the tools to make sure your customers discover your product or service in this user-friendly book is inspiring.”

Vivien E. Kilner, Washington DC Career Counselor and Coach



 
 
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