A Guide to Growing Your Business - Book

“Most of the time, people rely on gut feel and intuition to make decisions. The two most common emotional reasons for people making a purchase are “to fit in” and to “gain status.” ~Bill Hughes

GROWING YOUR BUSINESS TODAY

IS FAR MORE CHALLENGING THAN IT USED TO BE.

IT IS WHY WE WROTE THIS BOOK.

This book is for entrepreneurs who really must grow revenues and need to…

Uncover more qualified prospects. Close more business.
Crack new markets and take business away from the competition.
Understand their target customers priorities and wants.
Beat much larger competitors who already have market share.
Leverage digital marketing, search engine marketing and eCommerce.
Use intellectual property to optimize their business valuation.
Work with and around Google, Amazon, Alibaba, eBay, and Social Media.
Deal with condensed time frames, lower margins, and overly optimistic expectations.

If you‘re just starting out, the book will get you moving, do the right things and make it all happen faster than you would ever have imagined. “The elements of strategic marketing elude many; Bill explains them and then instructs the reader on how to employ them. I plan to keep at least two copies of this book in my office: one for my reference and one to give to the next marketing manager seeking counsel on a new product launch.” Steve Sellers, Chief Operating Officer and Chief Business Officer, NatureServe

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